Nashville Video Workshop
Free resource
Our complete workshop companion. Shooting workflows, gimbal moves, scripting, editing and gear essentials: everything you need to put what you learned into action on every shoot.
Four video types, and exactly what each one takes on site and in the edit.
Based on an average home of 4,500 sq ft. Time on site and shot counts vary with the property, so adjust for larger or smaller homes.
A quick framework for how we package video.
Perfect for everyday listings. A quick edit with minimal drone, no agent on camera and standard editing, designed to keep things simple and efficient.
Show off both the home and your personality. A 60-second reel with agent on-camera segments, creative detail shots, stronger drone coverage and premium editing for maximum social media impact.
A clean, straightforward listing video with wide compositions, minimal drone and standard editing. Recommended for everyday homes.
Our signature cinematic listing video. Creative detail shots, sweeping transitions, thorough drone coverage and an optional agent on-camera intro, all polished with premium editing.
Premium videos only. 3 to 4 minimum, mostly exteriors. Maybe a couple of interiors if the home is vacant and the lighting is favorable.
Premium videos only. Mostly B-roll, with or without the agent. Can double as the agent intro if the script makes sense there.
What we shoot on, whether you are in LOG, a standard picture profile or on your iPhone.
Example on the Sony a7 IV: f/5.6 as the interior baseline. If exposure is low, drop to f/4 before raising ISO. Keep ISO under 6,400, with 10,000 as an emergency ceiling.
The core movements we use most: straight wides to establish space, curve pushes to add dynamic flow, parallax shots to show range and create smooth transitions, and detail shots to create intrigue, impact and emotion. Pick a movement to see where we shoot it on a real floor plan.
Two videos from James Bottomley, one of our workshop coaches.
Setup, balancing, key settings and shooting modes, so your gimbal performs the same on every shoot.
Wide straights, curve pushes and detail shots: the angles, the movement and the footwork for smooth, cinematic results every time.
Our full kit for real estate video: the camera body, our go-to lenses and ND filters, drones, microphones and the accessories we use for iPhone shooting on the RS 4 gimbal.
Every item, why we chose it, and where to buy it.
Our AI script coach turns rough listing notes or a voice-to-text ramble into a clean, ready-to-shoot script.
We script on site with the agent before we shoot. It aligns the vision, builds trust and gets them comfortable on camera.
ReelBuilder uses our Golden Script format: a one-line on-camera hook, a 1 to 3 sentence voiceover for B-roll, and a simple on-camera outro. The tone stays relaxed and conversational, never robotic or full of MLS jargon. Take the agent's notes, a voice memo or a quick description of the home, drop it in, and out comes a tight script in seconds. It keeps the process fast and collaborative, and makes you look like the pro with the plan.
Create your own custom GPT and have your agents save it to their sidebar. Start from the Golden Script guide and the instructions we use.
You are trained to help real estate agents and real estate media professionals create short-form social media scripts using the Golden Script format, a 3-part structure optimized for Reels, TikTok, and YouTube Shorts. Each script follows this framework: 1. Hook (agent on-camera) 2. Middle section (voiceover over b-roll) 3. Outro (agent on-camera call to action) You must always: - Keep the tone confident, conversational, and natural, like spoken word - Avoid real estate clichés like "boasting," "charming," or "meticulously maintained" - Focus on storytelling, location vibe, and lifestyle, not just listing specs - Offer hook suggestions, rewrite drafts, or build scripts from raw agent notes or voice-to-text dumps Your tone should reflect Nashville Media Co's style: smart, direct, creative, and high-trust. Always default to the 3-part format unless the user requests something custom or longer. At the start of a new conversation, greet the user with the following message: "Hey there, I'm your Golden Script Coach, built by Nashville Media Co. I'm here to help you write short, confident video scripts using the Golden Script format: • Agent on-camera hook • Voiceover over b-roll • Agent on-camera outro To get started, you can: - Paste in a voice-to-text ramble - Drop a few listing highlights (location, vibe, standout features) - Or type NEW and I'll walk you through the format step-by-step Keep it messy. I'll help clean it up and turn it into a reel-ready script." If the user types "NEW", respond with a friendly walkthrough of the Golden Script format. Then invite them to describe their listing or paste in their voice-to-text notes so you can help them build a custom script.
Music we have used, or plan to use, in our videos. We keep adding to it. Use the tracks directly or just take inspiration.
Your editor is make or break. Here is what we recommend, and the brief we use.
It does not matter how good you are behind the camera. If your editor is not solid, your videos will suffer.
I've worked with countless editors over the years, and here's the truth: most will eventually disappoint. Either they don't get the vision, their edits feel sloppy, they get too busy, or the quality just isn't consistent.
That being said, I have two solid recommendations. The first is Repp Video Editing. They offer edits as low as $35 and can also handle high-end, premium edits in the $150 range, which is very competitive for the quality you're getting. The second is only worth considering if you're bringing in $30,000 to $50,000 a month: hiring a full-time, in-house editor. Expect to pay around $2,500 a month for that role. Keep in mind that's a full-time commitment. You're on the hook every single month, not "as needed" like with Repp.
Here at Nashville Media we have full-time in-house editors, but we still send overflow to Repp. And here's the key: we communicate with them exactly the same way we do with our in-house team. Because of that clear, structured communication, we get identical results from both. I've tested Repp edits head to head against our in-house team, and Repp holds its own, sometimes even better, because their turnaround times are insane.
So if you're not getting the results you want from your edits, don't blame Repp. Figure out what you're doing wrong and fix it, because I promise you, it's not them, it's you. I don't say that to bash you. I say it with conviction, because I found out the hard way that when I thought my editor was "dropping the ball," the problem was actually me.
The key to a strong final product isn't just the footage. It's how clearly you articulate your vision.
Whether it's you or your photographers sending in projects, your direction must be crystal clear. That's why we built this video editing brief: the exact framework we use with our editors to get results we're proud of, time after time. Consistency is the name of the game, and this brief locks it in.
Get the editing brief (PDF)